Family-Owned · Since 2010 · San Diego + Tijuana
A Family Business Built on One Truck, One Promise, and 15 Years of Showing Up
No investors. No franchise. No corporate playbook. Just a man who understood something fundamental: when someone calls a tow truck, they're having one of the worst moments of their day. And how you treat them in that moment defines everything.
That's how RJ Towing started. That's still how it runs.
Fifteen years later, Robert's one truck has become a fleet of five-plus. His solo operation has grown into a family business with trained, professional drivers covering every neighborhood in San Diego County, and across the border into Tijuana. The phone number has stayed the same: (619) 872-5285. The promise has stayed the same, too.
Show up fast. Be honest about the price. Treat the person, and their vehicle, with respect.
RJ Towing by the Numbers
The scale behind the family story, what 15 years of showing up has built.
Our Story
From One Truck to a Full Fleet
Growth at RJ Towing has never been about expansion for its own sake. Every truck Robert added to the fleet came from the same logic: demand, and the same standard: show up, be honest, treat the customer like family.
- 2010
One truck, one phone, one promise
Robert puts his name on a tow truck and starts answering calls across San Diego. No investors. No franchise. Just a commitment to show up, be honest, and treat every customer like family.
- 2012-2015
The family steps in
Robert's wife and family begin supporting the operation, dispatch, administration, customer follow-up. What started as one man becomes a family business where every member has a stake in the reputation.
- 2016-2019
Fleet expansion by demand
Call volume outgrows one truck. Robert adds a flatbed for luxury and AWD vehicles. Then medium-duty equipment for commercial and RV jobs. Every truck addition is driven by demand, never speculation.
- 2020-2024
Cross-border line and binational service
Robert establishes the Tijuana line (664) 801-9382, becoming the only San Diego towing company with dedicated cross-border capability. Bilingual service formalizes from capability to identity.
- 2026 · TodayToday
5+ trucks · 5.0 Google · same phone number
Fifteen years in. The fleet is five trucks strong. The Google rating is still 5.0. The phone that rings at 2 AM is still (619) 872-5285, and it's still a member of the family who answers.
The Three Moats
What Makes RJ Towing Different
Three advantages no competitor has built in 15 years, and no new entrant can replicate overnight.
Family heritage that can't be manufactured
Fifteen years with the same ownership, the same phone number, the same standards. When Robert hands you a quote, he's answering with 15 years of personal reputation behind it.
Native bilingual, not a translation line
Every call answered in English or Spanish with zero friction. Not "we have someone who speaks a little." Not Google Translate. Native fluency, from dispatch through drop-off.
Binational service with a dedicated (664) line
The only San Diego-based towing company maintaining a true Mexican phone line. 60,000+ vehicles cross the San Ysidro border daily, we're the only company that operates on both sides.
How We Work
Robert's Philosophy, In Four Principles
Towing has a reputation problem, and it's not entirely undeserved. Predatory pricing, hidden fees, rough vehicle handling. Robert built RJ Towing to be the opposite.
Transparent pricing
You hear the price before the truck rolls. No "we'll figure it out when we get there." No mysterious line items on the invoice.
Care for the vehicle
Soft straps on flatbeds. Proper yoke placement on wheel-lifts. Robert has personally trained every driver on handling protocols, and he doesn't tolerate shortcuts.
Respect for the person
When you're stranded on I-5 at midnight, you don't need someone who treats you like a nuisance. You need someone who shows up, handles the situation, and makes you feel like everything is going to be okay.
Honest relationships over transactions
Body shops, dealerships, property managers, and individuals who've saved the number after their first call. Robert doesn't chase one-time customers. He builds relationships that last decades.
The Binational Bridge
The Only San Diego Towing Company Operating on Both Sides of the Border
San Diego is a binational city. 60,000+ vehicles cross the San Ysidro and Otay Mesa border crossings every single day. Approximately 30% of San Diego residents speak Spanish at home, and in neighborhoods like Chula Vista, National City, and San Ysidro, that number exceeds 60%.
Most San Diego towing companies offer “some Spanish” as a capability. We operate bilingually as an identity. Every dispatcher, every driver, every member of the team communicates fluently in both languages, from the first phone call to the final invoice.
And RJ Towing is the only San Diego-based towing company that maintains a dedicated Tijuana phone line: (664) 801-9382. Customers south of the border can reach dispatch directly. Our drivers know the border-crossing logistics, the Tijuana street grid, and the Mexican insurance paperwork that trips up companies without binational experience.
¿Necesitas una grúa? Llama ahora: (619) 872-5285. Hablamos español.
How RJ Towing Compares to Other San Diego Towing Companies
We won't name competitors. The differences speak for themselves.
| Factor | RJ Towing | Other Companies |
|---|---|---|
| Years in Business | 15+ years, same family | 2-5 years average turnover |
| Bilingual Service | Native English + Spanish fluency | "Se habla español" badge, not fluency |
| Cross-Border Coverage | SD + Tijuana with dedicated (664) line | San Diego only, TJ not supported |
| Fleet Ownership | Own trucks, own drivers, own yard | Contract dispatch + subcontracted drivers |
| Pricing | Exact quote on the phone before we roll | Lowball quote, surprise surcharges on invoice |
| Google Rating | 5.0 stars across a decade | 4.0-4.5 typical, high volume noise |
| Ownership | Family-owned, Robert answers the phone | Corporate franchise or absentee ownership |
| Driver Training | Personally trained by the owner, bilingual | Minimum CDL + assumption |
Years in Business
RJ Towing
15+ years, same family
Other Companies
2-5 years average turnover
Bilingual Service
RJ Towing
Native English + Spanish fluency
Other Companies
"Se habla español" badge, not fluency
Cross-Border Coverage
RJ Towing
SD + Tijuana with dedicated (664) line
Other Companies
San Diego only, TJ not supported
Fleet Ownership
RJ Towing
Own trucks, own drivers, own yard
Other Companies
Contract dispatch + subcontracted drivers
Pricing
RJ Towing
Exact quote on the phone before we roll
Other Companies
Lowball quote, surprise surcharges on invoice
Google Rating
RJ Towing
5.0 stars across a decade
Other Companies
4.0-4.5 typical, high volume noise
Ownership
RJ Towing
Family-owned, Robert answers the phone
Other Companies
Corporate franchise or absentee ownership
Driver Training
RJ Towing
Personally trained by the owner, bilingual
Other Companies
Minimum CDL + assumption
Based on 15+ years operating in San Diego. We don't name competitors, we just show our work.
Meet the Team
Real People. Real Trucks. Real Accountability.
Most towing company websites don't introduce you to anyone before they show up at your location. We think that's wrong. You should know who's coming.
Founder
Meet Robert
The man whose name is on every truck. Still answers the phone at 2 AM. Still drives when the fleet is stretched.
Read his storyThe Drivers
Our Drivers
Background-checked, bilingual, personally trained by Robert. The faces behind every tow.
Meet the teamThe Fleet
Our Trucks
5+ trucks across three classes, flatbed, wheel-lift, medium-duty. The equipment that shows up when you call.
See the fleetCredentials That Back Every Call
The regulatory, operational, and service credentials behind the family name.
Licensed & Insured
CA CPUC-regulated motor carrier, full commercial coverage
24/7/365 Operations
Live bilingual dispatch, every hour, every day, every holiday
Fully Bilingual
Native English + Spanish from dispatch through dropoff
San Diego + Tijuana
The only SD-based carrier with a dedicated Mexican (664) line
Family-Owned Since 2010
Same family, same phone number, for 15+ years
5.0 Google Rating
Earned one honest tow at a time
Community and Commitment
RJ Towing's base of operations is at 2881 G Streetin San Diego's 92102 neighborhood, in the heart of the city, minutes from downtown, the I-5, I-15, and SR-94 corridors, and positioned for fast access to South Bay, East County, and the border.
Robert's commitment to the community goes beyond towing. As a bilingual, binational business owner, he bridges two cultures, serving customers who might otherwise fall through the cracks of an English-only industry. For many families in San Ysidro, National City, and Barrio Logan, RJ Towing isn't just a service provider. It's the company they trust because someone answers the phone in their language, treats them fairly, and charges what they say they'll charge.
If you've been helped by RJ Towing, pass the number along. If you haven't yet, we hope you don't need us today. And if you do, we'll be there in 15-30 minutes: (619) 872-5285.
Every Service, One Phone Number
RJ Towing is a full-service roadside response operation. Every service is available 24/7/365 with bilingual dispatch on every call.
Towing
Ready to See the Difference?
Whether you need an emergency tow at 2 AM, a flatbed for your classic car, roadside help with a dead battery, or a cross-border transport from Tijuana, RJ Towing is one call away.
Call now: (619) 872-5285
Disponible 24/7. Hablamos español. Llámanos con confianza al (619) 872-5285 o línea Tijuana (664) 801-9382.
Servicio en Tijuana: (664) 801-9382